4K HDR : the next generation of picture quality A High Dynamic Range (HDR)-compatible TV will change the way you look at TV. Combined with 4K Ultra HD resolution, HDR video content delivers exceptional detail, colour and contrast, with a far wider range of brightness than other video formats. The result is the most lifelike picture TVs have ever been able to create, with brilliant highlights and fine detail. BRAVIA meets Android TV Your smart TV just got smarter. Think of all the stuff you love doing on your smartphone or tablet, now on the big, beautiful BRAVIA screen. All-new Sony Android TV lets you connect and enjoy any content, from apps to movies, between different Android devices – the simplest and easiest way. TRILUMINOS™ Display BRAVIA brings you even more lifelike colour. Because TRILUMINOS selectively maps colours across the wide gamut available thanks to the specially-developed backlight, subtle colours do not become oversaturated and unnatural. You’ll enjoy vivid, authentic images that evoke the emotion in every scene. 4K X-Reality™ PRO: enhance every picture up to 4K Discover a thrilling world of extraordinary clarity. Every single pixel is enhanced beautifully by our most powerful 4K picture processing technology ever. Individual parts of each scene are analysed and matched with a special image database that independently addresses texture, contrast, colour and edges. The difference is clear with supremely lifelike detail, whatever you’re watching.
Sony Bravia KD49XD8077 49 inch Android 4K HDR Ultra HD Smart TV with Youview, Freeview HD and PlayStation Now (2016 Model) – Silver
- 4K high dynamic range - enhanced contrast, real-life colours and exceptional 4K detail
- The clean and simple stand design adds class to any living space whilst hiding cables from view
- Android TV: All the personalisation, intelligence and entertainment of your smartphone on the big screen
- 4K X-Reality Pro upscale every pixel for remarkable clarity, with Sony 4K everything you watch is realistic
- Dynamic Contrast Enhancer helps to create a vibrant picture with a wider range of peaks and darks